Hyundai Genesis tops premium vehicle quality ranking
Jun 23, 2017
The Genesis G90 premium sedan

Genesis, Hyundai Motor Group's premium brand, topped a U.S. vehicle quality study among 13 luxury brands including Porsche, Mercedes-Benz, BMW and Lexus, Korea's largest carmaker said Thursday.

In the overall initial quality ranking, Kia Motors was first among 32 brands, including 13 premium cars, for the second consecutive year. Company officials expect the latest findings will further improve its brand image among consumers in the world's largest automobile market and bolster sales there.

Hyundai Motor tied for sixth with BMW and Chevrolet.

Citing the 2017 U.S. Initial Quality Study released Wednesday by J.D. Power, a U.S. marketing information service provider, Hyundai Motor said Genesis was found to be the most reliable premium car brand in the United States as it experienced the fewest problems.

The study examines problems vehicle owners experience during the first 90 days of ownership. Initial quality is determined by the number of problems per 100 vehicles (PP100). A lower score reflects higher quality.

Among 13 premium brands, Genesis posted a score of 77 PP100, followed by Porsche (78), BMW (88), Lexus (98) and Mercedes-Benz (102).

Including 19 other non-premium brands, it was second after Kia Motors, which reported the lowest PP100 score of 72.

Since Hyundai launched the Genesis brand in the U.S. last August, it has introduced the G80 mid-size premium sedan and the G90 full-size luxury sedan. Both have been well received by U.S. consumers seeking to drive luxury vehicles at affordable prices.

“It is meaningful that J.D. Power recognizes Genesis as the world's top-quality luxury car brand,” a Genesis brand manager said. “We are upbeat about the sales outlook for the G80 and G90 because many consumers in the U.S. and other countries take the vehicle quality study into account when purchasing cars. We will continue to make every effort to improve the quality of our vehicles and serve customers as best as we can.”

Kia officials are also excited about the latest vehicle quality study, expressing hope that it will boost the automaker's U.S. performance.

Kia became the first non-premium car brand to top the initial quality ranking for two years in a row in J.D. Power's 31-year history,” a Kia official said. “This was possible thanks to our quality-first management. We will continue to offer high-quality, safe vehicles in various segments.”

Of Kia's eight models, five topped their segments. The subcompact Forte, the compact multipurpose vehicle Soul, the subcompact SUV Niro, the mid-size SUV Sorento and the full-size sedan Cadenza ranked highest in their fields.

Source:The Korea Times

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