LG Electronics promotes high-end home appliances at IFA
Aug 31, 2017
LG Electronics Inc. said Thursday that it plans to promote its high-end home appliances at the Internationale Funkausstellung in Berlin in line with the steps to tap deeper into the European market.

The South Korean tech giant said it plans to highlight the premium LG Signature products at the event, which kicks off for a six-day run Friday.

The series of premium home appliances were first introduced in South Korea in March last year and gradually expanded to other markets, including Germany and France. LG said it plans to release the products in 40 countries by the end of this year, including Italy and Spain, as well as Russia.

The company also plans to promote its organic light-emitting diode (OLED) TVs, which boast improved resolution as each pixel on the screen emits light, compared with LCD TVs, which need backlights. This difference allows OLED TVs to express complete black and have superior contrast vis-a-vis LEDs.

LG said its OLED TVs are capable of fully displaying content based on the HDR technology, which allows screens to deliver vivid displays by optimizing brightness depending on colors.

The company said its OLED TVs also support the Dolby ATMOS system, delivering users with more vivid audio experience.

LG Electronics will also introduce its new flagship smartphone, the LG V30, at the venue.

The company said the LG V30 will come with a top-notch dual-lens camera arrangement with an aperture of F1.6. This will make the lens the fastest in terms of aperture among key flagship phones sold in the market.

The V30 also adopts the Crystal Clear Lens for the rear camera, which will allow users to capture more details of objects compared with other plastic-based lens. The 120-degree wide-angle camera will also help users to take more clear photos without distortions at the ends.

The LG V30 will also come with a screen ratio of 18:9 with an organic light-emitting diode (OLED) display, which also minimized bezels.

The company said the V30 also comes with the Hi-Fi Digital to Analog Converter (DAC) for improved audio.

Through the Sound Preset, users can optimize tone into four categories, namely balanced, clear, live and low-pitched. The Digital Filter also allows users to choose echo in three categories: short, slow and sharp, it added.

LG Electronics will also showcase various home appliances equipped with voice recognition, deep-learning, artificial intelligence and Internet-of-Things technologies.

The company's smart home appliances, including washers, air conditioners and robot cleaners, will connect to smart speakers, such as Amazon Alexa.

The DeepThinQ, a deep-learning technology developed by LG Electronics, will also help the home appliances to provide more customized services to users.

Source:Yonhap News

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