Genesis adds G70 mid-size sedan
Sep 16, 2017
Hyundai Motor Design Center head Luc Donckerwolke speaks during an introduction event for the Genesis G70 sports sedan at the Hyundai Motor Namyang R&D Center in Hwaseong, Gyeonggi Province, Friday. / Hyundai Motor

Hyundai Motor's luxury division Genesis has officially introduced the G70 sports sedan, which an official said is the carmaker group's fastest model.

The new model is expected to add variety to the Genesis lineup, which is composed of the flagship G90, or EQ900 in Korea, and the G80 sedan.

“Genesis is the only homegrown luxury vehicle brand. The world's top talent including ones in the Hyundai research center have put their utmost efforts to bring about technological innovation for the Genesis brand,” Hyundai Motor Vice Chairman Yang Woong-cheol told reporters, Friday. He is also in charge of the automotive group's research and development operations.

“And the G70 sports sedan, which completes the Genesis' sedan fleet, inherits the basic philosophy of the Genesis brand. With the new model, we will continue striving for customer satisfaction.”

Under the sedan's slogan of “athletic elegance,” the Genesis G70 features a stylish and powerful exterior design along with classy but convenient interior options.

Loyal to Genesis brand's commitment of “never compromise with customer safety,” the model comes with the Genesis active safety control, the latest safety technologies including advanced driver assistance system, the nine-way airbag and active hood system.

A Hyundai Motor official said the model is expected to receive top-rating evaluations from international vehicle safety agencies like NHTSA and IIHS of the United States as well as Korea's KNCAP.

On top of the model's various merits, the sports sedan's explosive acceleration has drawn the market's attention. Sharing its production platform with the Kia Motors Stinger sedan, the Genesis G70 also has three engine options, a 2.0-liter or 3.3-liter gasoline turbo engine and a 2.2-liter diesel engine.

The 3.3-liter gasoline engine model, which is expected to be named the G70 Sports, can reach 100 kilometers per hour in 4.7 seconds with a maximum speed of 270 kilometers per hour, even faster than its sister brand's Stinger GT sedan.

Featuring the variable-ratio gear steering and electronic control suspension, the vehicle offers an agile steering response and optimal ride comfort.

Like the Kia Stinger sedan, the G70 is installed with the rack-type motor driven power steering and the multi-link suspension in the rear. With its dynamic torque vectoring system and mechanical limited slip differential, it can travel safely on wet and snowy roads.

The Genesis G70 also mounts the large-size Brembo brake system with its cooling system to sport a powerful braking performance matched with darting acceleration.

The Genesis G70 sedan is priced between 37.5 million ($33,467) and 51.8 million won.

Silver lining for Hyundai?

Hyundai is striving to boost its sales and operating profits with the sports sedan at a time when the Seoul-based company is struggling due to declining sales in China.

Many motorists of the world's most populous country opted not to purchase Hyundai models after Seoul decided to deploy a U.S. missile shield in the face of Pyongyang's nuclear and missile threats.

Hyundai Motor and its sister brand Kia Motors have nothing to do with the missile battery but the Chinese government has continued its economic retaliation in one way or another.

They have vowed to deal with the challenges by improving their technological edge and bettering their consumer services in the world's largest automotive market.

Source:The Korea Times

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