Sep 25, 2017
Electronics Inc. showcased four new household beauty appliances Monday, as the company makes its first foray into the growing industry.
The South Korean electronics giant launched the LG Pra.L beauty appliance lineup, consisting of the Derma LED Mask, the Total Lift-up Care, the Galvanic Ion Booster and the Dual-Motion Cleanser.
LG Electronics said the company will deliver quality beauty products to consumers using its top-notch manufacturing technology.
The company said it has made safety its top priority in the production of its beauty devices, since they are directly used on customers' bodies.
LG Electronics said it has conducted extensive tests on 100 subjects, with 98 percent showing significant improvements in their skin. All four of the products were free from side effects, the company added.
The LG Pra.L is also equipped with voice guidance systems to instruct users in the proper ways to utilize the products. Products can be charged with USB ports and have improved power efficiency. For instance, the Derma LED Mask can be used for up to seven days on a single charge.
LG Electronics said South Korea's home beauty market is estimated at 450 billion won (US$ 396 million), with annual growth estimated at 10 percent, as a rising number of consumers are seeking convenient skincare solutions that do not need experts' support.
The Derma LED Mask, which comes with a price tag of 799,000 won ($720), has 120 LED lights, the light of which penetrates to different levels of the skin to improve tone and tightness. The lights are especially focused on the forehead, and around the lips and eyes.
The Total Lift-up Care, priced at 499,000 won, uses high-frequency LEDs and microcurrents to improve skin tightening.
The Galvanic Ion Booster helps cosmetics penetrate deeper into the skin for greater efficiency, and the Dual-Motion Cleanser is capable of washing skin 10 times cleaner than conventional methods, LG Electronics added. The price tag for the booster and cleanser are set at 349,000 won ($306) and 249,000 won, respectively.