Sep 28, 2017
Electronics Co. said Thursday its Galaxy
smartphones advertisement won seven awards from the 58th Clio Awards held in New York.
The South Korean tech giant said its advertisement dubbed "Ostrich" won one gold in short film and four silvers in directing, cinematography, animation and visual effects. Samsung also won two bronzes for editing and music.
Samsung Electronics said the Clio Awards can be considered one of the world's top three advertising competitions, along with the Cannes Lions International Festival of Creativity and the New York Festival.
The company's advertisement, "Ostrich," is a two-minute film that was produced under the theme "Do what you can't." It centers on an ostrich that experiences flying in the sky through a virtual-reality headset.
In June, the advertisement also won seven awards from the Cannes Lions International Festival of Creativity.
"'Ostrich,' which has now won awards both at Cannes Lions and the Clio Awards, is an emotional piece that conveys Samsung's commitment to defying barriers and making the impossible, possible," the company said.